Lights. Camera. Action. The Transformation of 1012 Taos Ranch Court

Lights. Camera. Action. – The Transformation of 1012 Taos Ranch Court

Brought to life by Benna Mountain Luxury’s Concierge Real Estate Team

The story of the sale of 1012 Taos Ranch Court recently begins with a phone call from the client our team originally sold the home to in 2017. During many engagements in previous years, the relationship is a trusted friendship.

Our client has decided based on previous experience with Benna Mountain Luxury as his advisors, he is considering selling his home with our team again. The client believes his home has appreciated to his benefit. We all agree it’s time to revisit his home. 

Lights. 

Our first meeting was to confirm the condition of the home. We walk through and admire while with our editing eye, reviewing it as a potential buyer will see it. Our team makes firm recommendations to update outdoor painting, refine landscaping, do a thorough clean and stage areas in the home to maximize view and provide vision of use for a family. 

The views in the home combined with modern tech-forward upgrades make this home a show stopper. We realize the price of the home will be competitive but also warrants a higher price after looking at an in-depth comparative marketing analysis. 

Alas, we’ve sold many homes in this community before. We understand it.

A big part of this stage is securing and executing bids from vendors after presenting best options for our client to select. The investment of time and money, will result in a proper price and marketing strategy we present to the client. 

Ultimately the client sets the price, based on this analysis and our recommendation.

Camera.

The hard work begins. This is where our concierge service becomes a major benefit to our seller. We handle all the recommended repairs and upgrades. 

This alleviates the additional common issues that sellers face- getting the work done in a timely manner. Our deep vendor relationships are like extended partnerships. We know how they work and how to ensure work is on time and on budget. 

Once the work is complete and we’ve vetted and reviewed the results, we are ready to set the stage and craft the story that not only entices potential owners, but provides a practical authentic experience of living the life in the home. 

Here we share the story bolstered with a visual production which includes filming and photography, blending the best elements of both. We select elite creatives for the total cinematic experience of your home.

With the story prepared and edited in the home complete, we have properly dressed the stage for opening the home to our test audience. 

During the final rehearsal, we invite select agents and the neighboring community to walk the home privately. We confirm our price will in fact fill seats to attend the show. 

It does. 

Action. 

We employ a combination of targeted messaging, global and local outreach and promotions to ensure we are meeting the qualified buyer who will be able to purchase and love the home. 

We work with our extensive team at Sierra Sotheby’s to finalize and produce elegant marketing communications that entice the buyers. 

Additionally, we reach out to our expansive network of clients, friends and community to create awareness for the home. This includes postcards, elegant brochures, social media and marketing email communications, centered around the story of the home. 

The stage is now set. We are ready for our audience. 

As you pull into the community to visit the house you’ll find signage guiding your way. 

Our team staffs the home for the open house with a bundle of information on the area, a delightful welcome to guests and materials and snacks to make anyone feel they are home. 

When guests enter the home they are welcomed with a smile and a guided expert perspective highlighting the key features of the home. We know your home and what’s important to the buyer. Our outreach continues after their visit to ensure no visitor misses the opportunity to make on offer to purchase your home. 

Results.

We were sold out in one weekend with an offer in three days. With a successful showing and offer secured to the buyer, we negotiate between the agents for our buyer and accept the refined offer. 

The home is now off the market, leaving others to wonder, how did they sell out so quickly? 

Ready to create the story for your home with us so we can successfully achieve your dreams and visions of the right buyer? 

Reach out to your Benna Mountain Luxury Real Estate advisor. We are ready to service you and your home and create your story to close in success. 

View the 1012 Taos Ranch Court Story